Inside your company, people talk. They talk about what said their manager. It is an echo. Echo from your employees, or managers can be good or bad. As example, if you communicate about collaborative mode of management, and in reality it’s a military mood… you will get a bad echo.. everything you do as manager or C-level has an echo, good or bad. Even if you told to one employee. The echo vibrates inside your company, if you hear it as a manager you have to know that echo will leaks outside your company. In this case, it’s too late to stop it. Your reputation is done. But if you have a good echo, it’s free publicity 🙂